Beaujolais, a red for pleasure, a red to discover

Gamay, a Grape Full of Freshness

Gamay, the king grape of Beaujolais, is one of the most expressive when it comes to conveying the deliciousness of a ripe red fruit. This early ripening grape, often underestimated, offers profiles of great freshness with soft tannins, making it particularly enjoyable to taste from a young age.

Likely the result of a cross between Pinot Noir and Gouais B, Gamay is currently grown on 33,000 hectares worldwide, including 30,000 hectares in France, and 22,000 hectares in Beaujolais! The red fruit notes of Gamay revolve around raspberry and blackcurrant, while it also expresses aromas of white fruits like apple and pear, along with a spicy side.

Beaujolais Winemaking and New Consumers

Beaujolais winemaking, known as semi carbonic or carbonic maceration, is at the heart of this fruity identity. This unique method preserves the primary aromas of the fruit and produces crunchy, light wines. This profile perfectly matches the evolving tastes of a new generation of consumers.

Today, young people seek wines that are less tannic, more digestible, and that can be enjoyed without waiting. Less drawn to immediate complexity, they prefer straightforward, sincere wines that pair well with everyday meals or simple moments with friends. Beaujolais checks all these boxes.

Simple Wines... But Not Simplistic

Beaujolais red wines are often described as "simple." But simple does not mean simplistic. They are wines of direct expression, fresh, fruity, and accessible, playing the card of obviousness with clear aromas and great drinkability.

Behind this apparent simplicity lies real know how. Gamay, the king grape, reveals an astonishing diversity depending on the terroirs—granite, schist, clay, or sand—showing finesse, tension, softness, or structure.

These wines, while enjoyable from their youth, are far from simplistic. They reflect demanding viticulture, precise winemaking, and a terroir that has nothing to envy from neighboring great wine regions.

Beaujolais as a Great Terroir Wine

Indeed, in Beaujolais, there are also more complex wines, made from specific terroirs and with long aging. These cuvées, while remaining typically Beaujolais with their freshness and fruitiness, offer deeper expressions. They will appeal to discerning palates, especially those seeking wines with great aging potential, those who appreciate woody, mushroom, or forest floor aromas, and those who wish to explore the richness of Beaujolais beyond its initial lightness.

So, are you ready to taste? Beaujolais is more than just wine—it's an invitation to share, to enjoy good company, and to discover. With every sip, a new story to savor together!